One week after British Airways' Executive Club backlash, Skift examines some of the key lessons and industry takeaways from ...

British Airways is changing its frequent flier program, rebranding it the British Airways Club, and is making it harder for ...

Many customers said the new requirements make it more difficult to earn British Airways loyalty status, and they will spend ...

British Airways is rebranding its loyalty program and shifting to a revenue-based system for earning elite status. Here's ...

British Airways has announced sweeping changes to its loyalty program, including a new name and look. Known prior as the ...

British Airways is overhauling its loyalty program this year, switching to a revenue-based system and moving away from ...

British Airways will soon introduce The British Airways Club, a reimagined loyalty program that rewards travelers based on ...

When an organization introduces a significant or unwelcome change or is grappling with a public relations crisis, it’s fairly ...

The UK’s national carrier has overhauled its Executive Club, rebranding it The British Airways Club and changing how members ...

British Airways is introducing new rules for its Tier Points system. We look at who the winners and losers are from the ...

BA has introduced its new loyalty program that will replace the British Airways Executive Club and offer customers new ways ...

Alongside a new name and structure, the program has a new colour palette and a surprising logo design with an interesting ...