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Looks like the Saudis shopped the Bud Light fire sale. The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely pairing between a ...
The former Bud Light executive behind the company's ill-fated promotion with transgender influencer Dylan Mulvaney is now working for LIV Golf in a stunning turn of events. Alissa Heinerscheid ...
She worked for Anheuser-Buschon, Bud Light's parent company, for about 9 years. Now, according to a recent LinkedIn update, Heinerscheid has now joined LIV Golf, where she has been working for ...
Gone are the days of former PGA Tour stars receiving big, fat checks from LIV Golf through Saudi Arabia's Public Investment Fund. That's not to say that ...
Bud Light rolled out a new summer-themed ad in hopes of getting back into the good graces of beer drinkers, but the effort fell short for many Twitter users still smarting over the branding ...
Someone holds a Bud Light beer during day three of the LIV Golf Invitational - DC at Trump National Golf Club on May 28, 2023 in Sterling, Virginia. Rob Carr/Getty Images ...
By Alan Blinder Tariq Panja and Andrew Das The Saudi-financed, controversy-trailed LIV Golf series has been the talk of men’s golf since its launch last year. But what is it? Who is playing it?
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LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after transgender marketing campaign cratered brandThe disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely pairing between a corporate woke warrior and the controversial Saudi-backed ...
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