British Airways Overhauls Loyalty Program

5 Lessons from British Airways’ Controversial Loyalty Program Changes
One week after British Airways' Executive Club backlash, Skift examines some of the key lessons and industry takeaways from the decision.
British Airways Unveils Loyalty Program Changes
British Airways is changing its frequent flier program, rebranding it the British Airways Club, and is making it harder for some travelers to get status. Here's what to know.
British Airways made these changes to its loyalty program
British Airways has announced sweeping changes to its loyalty program, including a new name and look. Known prior as the British Airways Executive Club, it’s now the the British Airways Club, with updates taking effect on April 1,
British Airways' new loyalty program will make it harder for leisure travelers to earn status, and people aren't happy
Many customers said the new requirements make it more difficult to earn British Airways loyalty status, and they will spend their money elsewhere.
British Airways rebrands loyalty program, unveils new revenue-based system for earning elite status
British Airways is rebranding its loyalty program and shifting to a revenue-based system for earning elite status. Here's what you need to know.
British Airways Overhauls Loyalty Program and How Reward Points are Earned
British Airways is overhauling its loyalty program this year, switching to a revenue-based system and moving away from allowing travelers to earn points based on the route and fare class booked.
Greener British Airways 'washes its hands' of loyalty leisure travellers
British Airways has been accused of greenwashing with sustainable aviation fuel (SAF), as part of a disputed overhaul of its tier points system for members of the Executive Club that has sparked a backlash.
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