That showed in the company’s results. While improving, revenues and same-store sales were still lackluster, as Starbucks tries to woo back customers that were frustrated with long wait times, among other issues.

Under its new CEO, Starbucks is spending heavily to make itself a more welcoming coffeehouse with faster service.

Washington-based Starbucks Corporation (SBUX) operates as a roaster, marketer, and retailer of coffee. Valued at a market cap of $123.3 billion, the company offers fresh, rich-brewed coffees along with many complimentary food items and a selection of premium teas and other beverages,

Starbucks CEO Brian Niccol is promising more caffeinated growth but isn't yet ready to put hard projections around when. And for now, that continues to be enough for Wall Street. Shares of the coffee giant advanced 5% on Wednesday following better-than-expected earnings late Tuesday.

Starbucks is set to eliminate a significant number drinks and food options in the coming months as part of the company’s plan to simplify its offerings, reduce wait times and improve its customer experience.