A second boycott against Walmart and its affiliated stores is underway as some shoppers protest what they call corporate greed, companies that have rolled back their diversity, equity and inclusion efforts and President Donald Trump 's efforts to eliminate federal DEI programs since taking office.

Analysts say Walmart's thinner margins and price-sensitive shoppers may have influenced the company's decision to speak out.

Walmart's announcement gives other retailers cover to raise their own prices — and acts as a warning of what not to do.

"Walmart’s price increase will make it easier for other retailers to follow suit,” said Neil Saunders, managing director of retail at the analytics at GlobalData Plc.

A nationwide spending boycott against Walmart starts May 20. Here's how long it lasts, why it's happening, and where you should shop instead.

Because Walmart is such a better company today than in years past, it definitely deserves a higher-than-historical valuation. But Walmart's 10-year median P/E is 27.4. So investors aren't just paying a little more for the stock, they are paying a lot more. And that premium is hard to justify given the challenges Walmart is facing.

If you find yourself often cleaning, say, cereal spills with both solid pieces and milk, you’re well suited for a wet/dry vac. This one, which even has a self-cleaning mode, is heavily discounted at both Amazon and Walmart. (And FWIW, it’s the best wet/dry vacuum in our book.)

Economist Peter Schiff is once again calling out President Donald Trump’s logic on trade and tariffs, arguing that the economic logic behind this stance does not hold up. What Happened: On Saturday, Schiff posted on X in response to