The attraction was electric. The Intense Blue Dodge Ram 2500 caught Dave Weiler's eye like a nicely filled-out sweater. The Ram pickup sat alone in a dealer's parking lot shining brightly as an azure ...

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This is Joe Granatelli," the voicemail said. "Hey, would you e-mail me a few shots from our photo shoot? I told my kids I jumped the truck, and they wouldn't believe me." A half dozen mouse clicks and ...