When introducing the new M4 iPad Pro models, Apple showed a video of a hydraulic press crushing all manner of creative tools, including musical instruments, electronic equipment, arcade games, paint ...

Apple unveiled its new iPad Pros this week, but after a misguided advertisement sparked a controversy which threatens to overshadow the new tablets, Apple has made an uncharacteristic about-face. The ...

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Days after Apple learned its lesson, apologized, and removed its controversial "Crush" ad for iPad Pro, Samsung is here with another poorly thought out ad promoting Galaxy Tab with AI. Apple's Let ...

Samsung has issued a video ad in response to Apple’s controversial Crush ad. The video shows a woman playing a damaged guitar, while Samsung notes that it “would never crush creativity.” This ad comes ...

Where to start on this? The company’s first products were named the Mi Phone and Mi Pad. The Mi Pad was an absolutely blatant copy of the iPad mini, both in terms of the hardware and a forked version ...

Samsung’s new “UnCrush” ad aims to capitalize on the backlash to Apple’s “Crush!” ad for the M4 iPad Pro. The South Korean company’s ad, released Wednesday, is a clear response to Apple’s ...

UPDATE: May 17, 2024: Following this story’s publication, a spokesperson for BBH USA confirmed Samsung’s “Creativity Cannot be Crushed” ad is running on social channels and does not have paid media ...

Kim Watts does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...