December 13, 2013 – Montreal, Canada – After six years in development, Assos is honored to introduce the new industry benchmark in cycling shorts, the S7. Assos created a new generation of cycling ...

Telling a bike rider to try a pair of Assos shorts is like telling a gearhead to get behind the wheel of a Ferrari. The product is beautiful, impeccably thought out and insanely expensive. There's not ...

ONE HAPPY ASS. While the title could as easily apply to the state of my persona, it certainly does apply to a certain part of me. It is nothing but a pleasure to get anything from Assos. The newest ...

The very best bib shorts will still sometimes cause chafing and when it happens it's almost always on the inner thigh. The Assos Equipe RSR Bib Shorts S9 Targa wraps the whole saddle area in a panel ...

In a groundbreaking collaboration, WHOOP and ASSOS of Switzerland combine their expertise to redefine the cyclist experience with a new pair of cycling shorts BOSTON--(BUSINESS WIRE)--Following nearly ...