What is a B2B Loyalty Program? B2B loyalty programs (or B2B rewards programs) are customer retention solutions with specific features and loyalty logic designed to help businesses establish brand ...

A B2B ambassador program is not as common as the sister program - B2C. However, when done well, B2B programs can increase awareness of the brand tenfold and create eventual conversions in the millions ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, today announced the results of a survey about the impact of COVID-19 ...

WASHINGTON, Feb. 12, 2024 (GLOBE NEWSWIRE) -- Today, the U.S. Small Business Administration (SBA) announced the 200,000 th graduate of the Boots to Business (B2B) program. This milestone re-emphasizes ...

The word “campaign” is defined and used in many ways by B2B marketers, and sometimes the term can be confused with what are truly single assets or disjointed activities. This confusion and a lack of ...

At B2B Summit North America, award recipients will share how they fueled organizational performance through alignment, customer focus, and innovative best practices At B2B Summit, ROI honorees will ...

Given the long sales cycles most B2B organizations have, lead nurturing is typically a critical part of marketing strategies. However, a sneak peek at the preliminary results from our annual Lead ...

With 2012 stretched out before us, it’s a perfect time for B2B marketers to make sure that the year ahead is poised for success. By now you have laid the groundwork ...

SINGAPORE, May 15, 2025 /PRNewswire/ -- Forrester (Nasdaq: FORR) today opened calls for nominations for its 2025 B2B Return On Integration Honors and B2B Programs Of The Year Awards in Asia Pacific ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) will recognize SAS, Wolters Kluwer Health, and XPO as the 2025 recipients of its prestigious B2B Return On Integration (ROI) Honors at B2B ...