The history of marketing embraces a collection of stories about the death and displacement of once dominant brands. Some of these falls from grace unfold where preeminence is punctured by technology, ...

Brands are at an inflection point. Today, consumers have more options and choices than ever before, and the cost of switching has never been lower. As brands create new, or pivot their existing, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Demand generation is about ...

A brand manager is responsible for overseeing the development, improvement and communication of a television station's brand. A TV station's brand helps to attract and entice potential viewers. In ...

Brand management involves the art of crafting and maintaining a brand image in the marketplace and of managing the product lines associated with individual brands. Marketers employ a repertoire of ...

Successful global brand management is a balancing act between local level aspirations and international strategic vision. In a world of globalisation, multinational companies and expanding online ...

Pharmaceutical brand managers have the task of bringing success to a brand's lifecycle. Every brand has this lifecycle – where it is introduced to the market before it eventually 'dies' out. People ...

If someone asks you to stop by and see them at the Marriott in town, chances are you’ll need them to be a lot more specific if you have any hopes of connecting. The chain likely operates several ...

What's a brand to do when customers can air their grievances and openly discuss, criticize and complain on social media channels? Managing a brand’s reputation has become a daunting effort as social ...

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