Supporting graphics may include pairings of colors from the brand palette (as long ... These graphic elements are part of the overall design of the infographic and don’t break any identity/brand rules ...

The infographic provides a look at the various elements ... leading to long-term relationships between the brand and the consumer," states The Paper Worker. Color also heavily influences purchasing ...

Apple is the most valuable brand in the world and Microsoft ranks second, according to Brand Finance's annual ranking.