Although thought leaders love to pontificate about the convergence of media and creative on stage at industry conferences, media and creative teams at most brands operate as if they’re allergic to ...

It is no surprise that most digital agencies and internal digital marketing departments now have a separate team focused on Analytics. What is surprising is the often poor working relationship and ...

SAN FRANCISCO, Oct. 28, 2025 /PRNewswire/ -- Segwise, the AI-first ad creatives platform, announced the launch of AI Creative Analytics, a new tool that helps marketers find winning patterns in their ...

Segwise today announced that it’s launching a new feature for its AI-based user acquisition platform: New creative analytics and insights features, specifically the Creative Analytics AI Agent. This ...

A new tool that has been shown to improve the digital performance of ads by up to 50% has been launched by MediaCom. The Creative Analytics system utilises data on how consumers respond to creativity ...

Digitalisation has forever changed how we engage with healthcare. With information, advice, and support now just a click away, we are better informed, more able to self-diagnose, and able to access ...

Today a creative brief is a strategic, data-driven playbook that outlines what we’re building, why it matters, who it’s for, ...

The ad sector’s creative apparatus has a good deal of work cut out before it wraps its head around data to the extent media and digital agencies have. But to hear some tell it, analytics – or ...

Vidmob, whose 'Intelligent Creative' platform integrates analytics with the production of ad creative, has partnered with Amsterdam-based holistic marketing measurement company Objective Platform, ...

LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the release of its new article on ‘3 THOUGHTS ON ANALYTICS IN THE ...