How evidence-based marketing works—and why Byron Sharp says reach matters more than loyalty tactics

Byron Sharp, author of “How Brands Grow,” has a cult following in much of the marketing world, even though his work flies in the face of much modern marketing wisdom.
Marketing Dive

Delivering effective in-store messaging: evidence-based best practices

Vestcom reveals comprehensive guide to maximize impact of in-store activation with evidence-based best practices grounded in real campaign learnings and recent shopper insights. In-store is where ...