Denise Focil’s Alpinestars RSRV X McLaren F1-Inspired Collection Brings The Racetrack To Streetwear
Alpinestars, the global leader in motorsports apparel and innovation, launches its 3rd RSRV Capsule in collaboration with the ...
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Ferrari F1 partnership prepares for Hamilton debut as stunning deal announced
The Scuderia have accumulated the most stylish driver duo on the grid as Hamilton joins Charles Leclerc, who also made waves ...
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Can Adidas and Mercedes Make the First Hot Formula 1 Gear?
Puma is all over the world of motorsport, arguably the definitive apparel brand of this generation in the field. They’ve long carried an overall license with F1 itself and have a number of teams ...
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Mercedes announce ‘groundbreaking’ deal with Adidas in F1 first
Mercedes have signed a sponsorship deal with Adidas which will see the German apparel company supply the team's kit for the 2025 season.
Adidas replaces Puma as Mercedes F1 partner post-Hamilton
German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.
The Financial Times19d
F1’s growing young audience attracts array of consumer brand sponsors
Chipotle Mexican Grill struck a sponsorship deal with Haas F1 in 2023, while clothing retailer Adidas will become the clothing partner for Mercedes F1 team in 2025. Ferrari announced a ...