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F1 in multi-year apparel extension with Pacsun
Iconic motor racing series Formula 1 (F1) has renewed its apparel licensing deal with US retail clothing brand Pacsun. Through a multi-year renewal announced today, youth retail brand Pacsun ...
Denise Focil’s Alpinestars RSRV X McLaren F1-Inspired Collection Brings The Racetrack To Streetwear
Alpinestars, the global leader in motorsports apparel and innovation, launches its 3rd RSRV Capsule in collaboration with the ...
GQ16d
Can Adidas and Mercedes Make the First Hot Formula 1 Gear?
Puma is all over the world of motorsport, arguably the definitive apparel brand of this generation in the field. They’ve long carried an overall license with F1 itself and have a number of teams ...
PlanetF1.com on MSN16d
Mercedes announce ‘groundbreaking’ deal with Adidas in F1 first
Mercedes have signed a sponsorship deal with Adidas which will see the German apparel company supply the team's kit for the 2025 season.
soapcentral16d
Adidas unites with Mercedes-AMG Petronas F1 for multi-year deal: Everything we know so far
Adidas announced a new collaboration with Mercedes-AMG Petronas F1 in their new press release on January 7, 2025. This is the first time Adidas will be collaborating with a brand for Formula 1.
The Financial Times19d
F1’s growing young audience attracts array of consumer brand sponsors
Chipotle Mexican Grill struck a sponsorship deal with Haas F1 in 2023, while clothing retailer Adidas will become the clothing partner for Mercedes F1 team in 2025. Ferrari announced a ...
Adidas replaces Puma as Mercedes F1 partner post-Hamilton
German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a ...