The quest for the iconic Fendi Baguette handbag continues, and this time real life friends Amanda Seyfried and Emma Roberts are the fashionistas searching for it. In the latest #BaguetteFriendsForever ...

Is there any other “It” bag that has the pop culture significance of the Fendi Baguette? If the Italian house’s 25th anniversary show finale had any say in the matter, the answer is no. Just last year ...

If the circa-1997 “It” bag wasn’t back in fashion already, it’s going to be now, thanks to Fendi artistic director Kim Jones’ branding genius. He pulled down the curtain and pulled out all the stops ...

In season 5, Emily Cooper (Lily Collins) explores a new city—Rome—where she carries the Baguette bag and visits the Fendi ...

Isbael Solmonson (left) breaks out her trusty Fendi "Mama" Baguette, while celebs like Sarah Jessica Parker have been seen toting Baguettes on the red carpet. Brian Zak/NY Post; Ferdaus ...

In the fashion world, F stands for Fendi. For decades, the French fashion house has sat at the top of the industry amongst premier luxury brands like Louis Vuitton, Dior, Gucci, and Prada. While the ...

Few handbags have enjoyed a pop-culture presence like Fendi’s high-wattage Baguette, and not even Hollywood actresses are immune to its allure. Amanda Seyfried and Emma Roberts fete its return. By ...

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"I feel like the Baguette goes with everything, there is no need to style it as it stands out as it is," Seyfried says. Style + Beauty Assistant, PEOPLE The quest for the iconic Fendi Baguette handbag ...