Four years after Ford bravely electrified its best-selling vehicle, the F-150 Lightning pickup, it seemed ready to drop the model owing to slowing demand. Now, it turns out the company's got other plans.

The move comes as a response to the Trump administration’s waning support for electrification and a weakening consumer market.

Ford's next-generation F-150 Lightning ditches a pure EV format in favor of a gasoline-backed extended-range electric truck that promises massive range and towing capability.

The automaker is ending production of its electric pickup while planning a series-hybrid F-150 and a new low-cost EV platform. “The company is shifting to higher-return opportunities,” Ford says.

The end of the best-selling electric pickup truck is here: Ford is pulling the plug on the F-150 Lightning by the end of the year. It’s not dead dead, but the next version of the Lightning will be an extended range electric vehicle, known as an EREV. Ford is positioning it as the “next-generation.”

Ford announced a series of moves in its EV business, pivoting to a hybrid and extended range EV (EREV) strategy instead of full EVs, and will take a whopping $19.5 billion in charges related to the move.