You won’t see a single razor in Gillette’s new one-minute, 49-second advertisement, “We Believe.” The ad, which addresses toxic masculinity and the #MeToo movement, inverts the brand’s famous tagline, ...

Back in 1989, Gillette made a big impression on consumers with a Super Bowl ad using the tagline “The Best a Man Can Get.” For 30 years, the company successfully reinforced the high quality of its ...

A Gillette spokesman told "GMA" the company "felt compelled to get involved." Gillette has been known for the past 30 years as a brand for men with the tagline, “The best a man can get.” Now the ...

Once again, the country seems divided. This time, it’s not a border wall or a health care proposal driving the animus, but an online ad for a men’s razor, because, of course. But underneath the ...

Gillette’s new ad urging men to be “the best a man can be” immediately succeeded in justifying its own existence. https://www.youtube.com/watch?v=koPmuEyP3a0 If ...

BOSTON--(BUSINESS WIRE)--On November 1, men around the world will go clean shaven and start growing mustaches for Movember, an annual global effort to raise awareness for men's health issues including ...

The shaving giant Gillette knew that its new ad addressing the #MeToo movement would be divisive. But the brand still went ahead with it hoping to appeal to future generations of customers. The ad is ...

Giant razor-maker Gillette got itself into a bit of a tough scrape with a new, nearly 2-minute-long ad promoting the ideals of the #MeToo movement. For over a century, Gillette has championed the ...

Carl Rhodes does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...