The commercial that aired showed two young boys wrestling in the backyard at a barbecue, several scenes of teenage boys bullying one person, and a guy who stopped by a buddy when he went to talk to a ...

Razor blade commercials aren’t supposed to make national headlines, but these aren’t ordinary times. Last week’s Gillette commercial playing on the #MeToo movement became the latest piece of corporate ...

The recent commercial from Gillette, titled “Toxic Masculinity” has sparked a great deal of discussion and controversy. Unlike many debates over the merits of particular ad messaging or brand ...

The ad, which dropped Monday, puts a new spin on the classic Gillette tagline, "A Best A Man Can Get," and takes aim at toxic masculinity in light of the #MeToo movement. "We believe in the best in ...

Gillette has no plans to pull a new TV spot that asks if a "boys will be boys" mentality is truly "the best a man can get." Titled "We believe" (and embedded above), the commercial intercuts vignettes ...

Alex Ovechkin's new deal with Gillette, which was announced late in 2012 and runs through 2014, came with a slight update to the old one: he was allowed, on occasion, to have facial hair. Under the ...

This week, Gillette, the razor brand owned by corporate giant Proctor & Gamble, released a 2 minute online ad “We Believe: The Best Men Can Be” which has stirred up more controversy than any ad since ...

Why are some men so afraid of the new Gillette #MeToo commercial? That’s the only explanation, right? The razor company has a new commercial that takes its decades-old slogan, "The best a man can get, ...

Gillette is a 118-year-old company acting like it wants to be around for another 100 or so. On the heels of its commercial taking aim at toxic masculinity, the razor and body care company released a ...

Razor blade commercials aren’t supposed to make national headlines, but these aren’t ordinary times. Last week’s Gillette commercial playing on the #MeToo movement became the latest piece of corporate ...