At one point or another, your company will need to craft product listings — whether it’s for a menu, merchandise items or services. Since these product descriptions will be featured on your website, ...

Are you struggling with writing a strong description for your eCommerce products? In that case, you need to level up your game; otherwise, it can be difficult to boost your sales for more profit. When ...

What are the best practices when writing meta and product descriptions for an ecommerce site with thousands of products? Learn actionable tips from this edition of Ask an SEO. Editor’s note: “Ask an ...

How seductive are your product descriptions? Does your product copy entice readers to click buy or try? Or do you simply describe your product and tell web visitors what it does? The secret to writing ...

About five years ago, Healthy Horizons faced a crisis of vocabulary. If a potential customer searched for the Bay Area company on social media or through search engines, it would not show up. Why?

When it comes to uploading product details to your site, it’s easy to simply copy and paste the manufacturer’s description to a page and hit publish. While making a habit of this will no doubt save ...

Depending on what you're using it for, a business description can be a quick overview of your company, or a more detailed explanation of a new product or service, its marketplace and business launch ...

“Describe your product. They’ll buy.”– that is about as likely as whistling and expecting a dinosaur to come out of the woods, longing for a pat on its head. Dinosaurs won’t come tumbling out, and ...

You’ve done the hard part and attracted a potential buyer to your product page. Now, you must convince them to click the “Add to cart” button. One thing that will help convince them to make a purchase ...