Silverback Digital Marketing has announced a continued focus on refining its social media marketing practices, reflecting broader changes in how organizations communicate, distribute information, and ...

Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...

Executives and founders were sold on the idea that social media is good for business. But they're learning the hard way that ...

Authentic marketing is all about C.A.R.E.: capturing the audience’s attention, articulating the brand’s message, putting ...

Before beginning to plan how many times a week to post and on which platforms, first consider the areas of social media that matter for your business. Working through what objective measures you can ...

The second season of “Bowlmates” arrives with more episodes and a bigger focus on cross-promotion on the chain's main social ...