Mister Softee, the iconic purveyor of gooey swirl ice-cream cones with rainbow sprinkles settled a federal lawsuit today, forcing an upstart competitor -- Danny's Soft Serve -- to repaint its trucks ...

The Mister Softee trucks have been rolling down my block for months, since well before it was even remotely summer (or perhaps more worrisomely, I've simply been hearing the song in my head). But now ...

Summer in America is punctuated by the song of the ice cream truck. When that twinkly melody plays, children turn — as if guided by Pavlov himself — in the direction of the frozen treats, mouths ...

New York (CNN) — It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 ...

When that familiar jingle echoes down your street, there’s no mistaking it — the ice cream truck is coming. In New Jersey, most people picture a Mister Softee truck, its grinning cone mascot ...

WILDWOOD - If you've had a Mister Softee ice cream cone on the Wildwood Boardwalk this year, there's a possibility you've noticed something different about the taste. Mister Softee Inc., which is ...

MADELEINE: I’m one of those generally despised people who doesn’t have to work to stay thin. I’ve never had to MADELEINE: I’m one of those generally despised people who doesn’t have to work to stay ...

Mister Softee is playing hardball against a New York City foe. The Camden County-based ice cream icon has sued a former franchisee, alleging Dimitrios Tsirkos violated trademark protections by dubbing ...

*New York (CNN) — It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 ...

The Mister Softee trucks have been rolling down my block for months, since well before it was even remotely summer (or perhaps more worrisomely, I've simply been hearing the song in my head). But now ...