The team behind the 6P Color platform is bridging the gap between what consumers see in stores—like at Best Buy—and what they ...

A new study published in The Journal of Neuroscience suggests that the human brain responds to colors in a way that is surprisingly consistent across different people. By comparing patterns of brain ...

Reporter Pantone has named its eagerly anticipated annual color of the year for 2026, choosing a “billowy, balanced white” named Cloud Dancer. The self-described “global color authority” claims that ...

MINNESOTA -- A 12 year-old Minnesota boy experienced a flood of emotions when he saw color for the first time. Jonathan Jones tried on special glasses that allow him to see color after his principal, ...