Instacart's LIX Super Bowl ad unites various brand mascots and characters who work together on game day to deliver a grocery order. PEOPLE can exclusively reveal the 30-second ad, which will air ...

The Iconic Pillsbury Mascot Is Getting a Larger-Than-Life Transformation to Celebrate the Crescent Rolls, Biscuits and Cinnamon Rolls That Now Bake Up Bigger He’s soft, he’s sweet and now... he’s ...

The iconic Pillsbury mascot Poppin' Fresh the Pillsbury Doughboy giggled his way into our hearts on this day in 1965. Poke through these commercials and see if any take you back.

Would a coupon persuade you to buy more Cheerios? How about: “The right coupons to the right consumers at the right time.” That — CEO Jeff Harmening said in an interview Wednesday — is General Mills’ ...

The win expands Vayner's existing relationship with the brand. Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch ...

J.M. Smucker is offloading the Pillsbury Doughboy and other baking brands. The company -- known for products like Smucker's jam, Jif peanut butter and Folgers coffee -- announced Monday that it would ...

Subscribe to our Free Newsletter to Stay Up-To-Date on Events in your CityDeets: He’s soft, he’s sweet and now...he’s larger-than-life. This weekend, the Pillsbury Doughboy is off to the Big Apple to ...

Chris Richmond said he is "convinced" that the Pillsbury Doughboy mascot likely began with Springfield artist Wynn T. Wilkins, a former supervisor and artist at the mill on the city's north end.