The traditional distinctions between private labels (or branded products made by retailers to sell exclusively in their own stores) and national brands have become so subtle that most consumers can’t ...

Natural Grocers by Vitamin Cottage is expanding its private-label portfolio with a series of recent product launches to meet ...

Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...

A recent First Insight study highlights the shifting perceptions. To read the full report, click here. First Insight's report is based on responses from 1,267 participants, ranging from 18 years of ...

Albertsons is bolstering its private-label business with a new brand dedicated to celebrating special occasions, Overjoyed, as the grocery giant taps into demands for value-focused products, ...

Store Brands Month returns Jan. 1 with a consumer-focused awareness campaign designed to spotlight store brand products.

Aldi's got some big plans and significant changes in store for the new year. We've got all the info on what shoppers should ...

Do you shop at target? You may be missing on savings if you don't shop Target's private label brands, including its expansive Good & Gather groceries line. Here's what private label brands are, and ...

While new product introductions decreased across the CPG landscape in 2020 during the height of the pandemic, new launches from national CPG brands decreased at a higher rate when compared to private ...

Member’s Mark is Sam’s Club’s private label brand which offers a variety of products, including groceries, health and beauty ...

Kroger remains the second largest grocer in the U.S. and is on track to grow profits off the back of strong digital and ...