Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Developing and bringing a product to market should begin ...

Every business offering a product or service tries to reach and reap as many customers as possible. To do so, a company will often gather data to create one or more user personas—essentially, detailed ...

ICPs alone fall short. Pair them with personas to create clearer targeting, sharper messaging and better performance across ...

When I talk about a product-centric approach, I mean when companies develop products and services with the idea that a good hunter is more likely than average to get a lucky hit. They also believe ...

As companies come under increasing customer pressure to personalize their interactions, personas are becoming a popular way to translate anonymous data into living prototypes. They add depth to the ...

To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers. Doing that requires studying them ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. Oxford Risk’s Solution gives financial institutions a deeper ...

This is the 2nd article in a series of B2B SaaS pricing articles. The first article in the series introduced a new lens for pricing decisions where price moves to the center of decision-making. It ...