"Introducing Serena, my first independent clothing line for all the ladies out there being awesome," her website reads. "My designs are inspired by strong, sexy, sophisticated, sassy, sure ...

launched her S by Serena clothing line. In 2019, Williams told Essence magazine that her clothes "represent women everywhere - indomitable mothers, daughters and sisters; resilient businesswomen ...

The 23-time Grand Slam singles champion launched her cosmetics line, Wyn Beauty ... the major celebrity attendees at the "S by Serena Williams" Fashion Show of the American's clothing brand ...