Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Silverback Digital Marketing has announced a continued focus on refining its social media marketing practices, reflecting broader changes in how organizations communicate, distribute information, and ...

Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...

Retail marketers posting their social media messages at random times are likely overlooking key opportunities to convert potential customers into successful checkout cart transactions. Social media ...

Adding one specialist role to your digital marketing team could make all the difference in 2026, according to social media ...

Sarah Weber (left), founder of the Cohort, leads a panel discussion with Duolingo's Michaela Kron-Hags, global marketing campaign director, and Zaria Parvez, senior global social media manager (Alice ...

Influencer fashion marketing once drove trends overnight—but are rapid trend cycles causing social media fashion fatigue?

In fact, our Q2 2025 Pulse Survey found that 41% of global social users plan to spend more time on Substack, rising to over ...

Social media platforms have evolved beyond simple tools for staying in touch with friends and family. With billions of active ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...