In this video I walk you through my full soft glam routine, starting with simple winged eyeliner using gel liner and a flat ...

Soft glam subtly enhances your features while unveiling your natural allure and is often associated with timeless elegance and effortless glam. It allows you to feel confident and comfortable in your ...

We've long been fans of e.l.f.'s 16HR Camo Concealer (it's Team Byrdie's favorite drugstore long-wearing concealer ), but not ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. The e.l.f. Soft Glam Satin Foundation offers a balance between ...

FORGET FOUNDATION THIS SUMMER, it’s all about tinted moisturiser. It’s light, it’s durable and honestly divine. While it may not seem like the appropriate product to use during our action-packed ...

Every unforgettable makeup look begins with skin that catches the light effortlessly. For New Year’s Eve, glow takes center stage, achieved through layered hydration, soft-focus primers, and luminous ...

Anastasia Beverly Hills mades some of the most sought after products in the beauty world. From their iconic Glow Kits to their cult classic Modern Renaissance Palette, the brand certainly knows how to ...

At Refinery29 Australia, we’re here to help you navigate this overwhelming world of stuff. All of our picks are independently selected and curated by the editorial team, but we may earn commission or ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. “What is soft glam makeup, really?” I ask celebrity makeup artist Katie Jane Hughes ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Related story The Summer I Turned Pretty May Be Over, But The ...

Over the past month, Google Trends shows an increase in demand for ways to achieve the look, while on Pinterest there have been 22x more searches for 'soft makeup looks' recently. TikTok is driving ...