In an ever-changing marketplace, we determined that it was best to meet the evolving demands of sports fans by focusing on ...

NOVUS produces premium sportswear and custom team apparel for local teams, but its presence has expanded throughout the Eastern Seaboard. The company started in 2011 as a side hustle for three ...

Columbia Sportswear Company COLM is making a major strategic shift, aiming to attract a younger, more active consumer base while enhancing its brand image. With its new "ACCELERATE" strategy ...

Like other companies in the competitive apparel field, Columbia has pushed to stay competitive and innovative. This year, it revamped its marketing strategy, partnering with a new creative agency ...

Merchandise on sale at the first NOVUS Clothing Company retail location on Friday at the Impact Center in Halfmoon. Merchandise on sale at the first NOVUS Clothing Company retail location on ...