Can you send subliminal messages with movies? Summer movie season is here, and the chances are good that you will spend some time in the theater watching at least one of the blockbusters. Along the ...
I DIDN’T CHOOSE to write this column. It’s the product of careful conditioning by the neuroscientists at the Coca-Cola company whose latest ad campaign for Sprite has done something to my prefrontal ...
Subliminal advertising using scene from movie Picnic with actress Kim Novak.. Credit: Getty Images Creating the “perfect” ad copy is a daunting task. I have been writing Google Ads for decades and ...
The birth of subliminal advertising reads almost like a script from a television show. In this real-life story, the spotlight falls on James M. Vicary, an independent marketing researcher. On ...
LOS ANGELES — A throat lozenge company says the commercial it wants to run during NBC’s Golden Globes broadcast Sunday is a goof on subliminal ads, but the network isn’t buying it. According to Pine ...
McDonald's has secured itself as the king of advertising, with a legacy of legendary ad campaigns dating all the way back to its humble beginnings. One such campaign is an ingenious optical illusion ...
Afterimages are child’s play — literally. Every kid has done the neat trick of staring at something and then shutting his or her eyes to see a color-reversed version hovering in the mind’s eye. But it ...
I DIDN’T CHOOSE to write this column. It’s the product of careful conditioning by the neuroscientists at the Coca-Cola company whose latest ad campaign for Sprite has done something to my prefrontal ...
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