Track and field sprinter Terrence Jones was the first Texas Tech athlete known to have an adidas NIL deal while in college. That came to light in August 2023. Botros said adidas also took an ...

Texas Tech's partnership with Adidas is already paying off in a big way. After parting ways with Under Armour, the Red ...

The Texas Tech baseball team revealed its new uniforms on Wednesday evening, and Mahomes modeled them on social media. According to the post, the 'Texas Tech Baseball Strategy Uniform' will be on the ...

Texas Tech advertises its school in the Chiefs' Arrowhead Stadium, and Patrick Mahomes' connection has led to more students ...

In a significant milestone for Texas Tech University, the institution has officially opened its state-of-the-art $242 million football facility in Lubbock. The Womble Football Cent ...

but what you don’t know is that Texas Tech Athletics is going to be paying your tuition next fall.” The quarterback added that he and his sponsor Adidas would be making Porter “an honorary ...