College football's 2024 season ... the release of new helmets or uniforms is a highlight for any team going into the season.

Texas Tech's partnership with Adidas is already paying off in a big way. After parting ways with Under Armour, the Red ...

Texas Tech advertises its school in the Chiefs' Arrowhead Stadium, and Patrick Mahomes' connection has led to more students ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

The spring season introduces new looks for the Texas Tech Red Raiders team, courtesy of Kansas ... 2025 Mahomes carries over his uniform collaboration from football to baseball, initially ...