TikTok is constantly inventing new aesthetics—and recently, the “downtown girl” vibe has been all the rage. The downtown girl aesthetic embodies the effortless cool girl that frequents the local cafe, ...

In a world of glowy skin and “no-makeup makeup” looks, it’s trendy to embrace your natural features. Most tutorials teach you how to look like yourself, just with highlighted cheeks and lifted brows.

The 26-year-old "Short n' Sweet" artist accepted the award for Hitmaker of the Year, speaking alongside a slew of other ...

I visited the best reviewed makeup artist in my city to test out some famous tik tok makeup hacks that have been going viral.Follow me on Instagram: @joudi_dBusiness Inquiries : [email protected] ...

Who needs a UV Index of 10 when you can fake a sun-kissed glow at home? That’s what the TikTok-viral “toasty makeup” trend is all about — think bronzed skin, golden highlights, and lived-in eyeliner ...

"Republican makeup" is the new term trending on social media that points out some less-than-flattering attributes frequently found on the faces of right-leaning women. When liberal comedian Suzanne ...