When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Ofir Peretz via Getty Images As part of Typography Week at Creative Bloq, we've been ...

AI-generated representative image In January earlier this year I wrote a piece ‘Font Memories’ for Brand Equity. I asked then if fonts could talk, which one would match your personality? If your ...

All marketers are familiar with the idea of visual branding with logos and colors. And while most consumers on a day-to-day basis don’t notice fonts, a switch in font can completely change the look ...

Everyone identifies with type – whether they know it or not. The shape and form of letters transcend cultures, borders, languages, beliefs, age, time, surfaces, technology, and trends. No other medium ...

When creating a brand identity, some would say the most important job is to make sure the design is totally unique in order ...

In a world obsessed with sleek aesthetics and pixel-perfect precision, Cheetos has thrown a deliciously cheesy wrench into the works. Its ‘new font’, a deliberately messy, hand-drawn creation, has got ...

Brand experience and design are absolutely essential to meeting consumers’ expectations. More than 80 per cent of consumers believe that brand experience is as important as the products and services ...

As of this week, Calibri is no longer Microsoft's default font. Aptos, a sans serif typeface inspired by mid-20th-century Swiss typography, has taken its place. Aptos will start appearing as the new ...

Gotham is our brand’s sans-serif font and a typographic workhorse. It can be used in a variety of ways: for headlines, body copy and captions. It also works well for charts, graphs and displaying data ...

A new type of font has been created by combining letters from the logos of leading brands. Brand New Roman – a play of the ever-popular Times New Roman – uses the BR combo from ice cream brand Baskin ...