Wacoal has been designing bras for more than 70 years, with plenty of fans who’ve been shopping there for just as long.The brand has always been proactive about adopting new technologies and materials ...

Purchasing a bra can be a highly personal and potentially stressful experience. Even if you’ve been wearing bras forever it can be difficult to find the exact style and support you’re looking for.

Wacoal, an intimates brand, on Tuesday launched its mybraFit app, which uses AI technology to assess customers' bra sizes and recommend Wacoal bras based on their needs. The company also released ...

Wacoal is taking a second look at what it means to be inclusive in the intimates industry. Last week, Wacoal revealed its latest collection, Shape Revelation, a “first-of-its-kind” variety of bras and ...

The lingerie manufacturer Wacoal launched its popular Good-Up Bra in 1992, with the catchphrase “yosete, ageru” (“clenches and lifts”), waking young Japanese women up to the body-shaping potential of ...

The Wacoal Awareness Underwire Bra is on sale at Nordstrom starting at $50. When it comes to finding a comfortable everyday bra, it can often feel like searching for a needle in a haystack. Luckily, ...