Going to work for a tech company or startup has a lot of appeal for marketers—whether you are a recent M.B.A. grad or someone who’s more established in your career. The opportunity to join a fast ...

The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach. At a recent social event I ...

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close ...

In today’s fast-evolving digital world, the fusion of software development and digital marketing has become vital for business success. As digital marketing strategies continue to grow in complexity, ...

As we continue to catapult into an era of artificial intelligence, a distinct set of new marketing roles have surfaced that are shaping the industry's frontier with a blend AI-specific skills and ...

Law firms should unleash their marketing & business development teams to seize critical opportunities in the post-pandemic legal environment. For most law firms, 2022 was a rollercoaster year, with ...

(Reuters) - The Big Law war for talent isn’t just about lawyers. Law firms are also vying to hire top-level marketing and business development executives. At least 20 Am Law 200 firms have brought on ...

Multinational law firm DWF has appointed Zelinda Bennett, formerly of DLA Piper, to a new role to lead marketing. Zelinda will join DWF in January in the role of director of marketing and business ...