The success of Overture and Google's paid listing programs has many industry experts speculating about the future survival of printed yellow page telephone directories. The success of Overture and ...

When searching for local business information, consumers consult between two and three (2.2) media sources on average with Yellow Pages (Internet and print) and search engines among the most popular, ...

Who still uses yellow pages? San Francisco has even banned delivery without permission, assuming no one wants them. But a yellow pages industry group has a new survey saying that yellow pages are more ...

Don't count out the Yellow Pages just yet. The print and online Yellow Pages are still the most trusted information source for consumers shopping locally, even though use of the print pages has ...

Even among some executives in yellow pages companies, there is some resigned belief that print yellow pages usage and associated ad revenue may erode as more consumers get business information via ...