Consumer goods giant Hindustan Unilever is in advanced talks to acquire 4-year-old direct-to-consumer startup Minimalist for up to $350 million, according

Hindustan Unilever (HUL) is reportedly in advanced discussions to acquire skincare brand Minimalist, either through a majority or full acquisition. This strategic move is in line with HUL's efforts to expand its portfolio into high-margin categories like skincare.

Hindustan Unilever Limited is in talks to acquire Minimalist, a Jaipur skincare brand, for ₹3,000 crore. This deal could elevate Minimalist’s valuation significantly, showcasing growth in the direct-to-consumer market as major FMCG companies pursue young brands for expansion.

HUL is reportedly set to acquire skincare startup Minimalist in a Rs 3,000 crore deal. Learn how this acquisition could redefine the D2C skincare space and strengthen HUL’s digital strategy.Hashtags

Hindustan Unilever (HUL) is in talks to acquire the beauty brand Minimalist. The deal could involve a majority or complete acquisition. This move aligns with HUL's strategy to diversify into high-margin segments.

The brand, which started in 2020, is known for its ingredient-based skincare products and raised funds in its Series A from Unilever Ventures and Sequoia Capital India

"In line with our business strategy, on an ongoing basis, we evaluate various strategic opportunities for the growth and expansion of our business. We will make appropriate disclosures whenever there is any material development that requires disclosure under applicable laws,