BeautyTok loves a good showdown. Millennials and Gen Z staked their claims on manicure shapes, mascara, brows, and more. Here are 2025's biggest beauty debates.

If you’ve been scrolling through TikTok lately, chances are you’ve come across the #CleanGirlAesthetic. While it was doing the rounds on fashion TikTok, it has finally made its way into the beauty ...

One of the most dominant TikTok trends to spawn a thousand think pieces and search-driven articles is the “clean girl aesthetic.” “Clean girl” on TikTok has almost 2 billion views. The women who ...

TikTok is embracing the cozy, candlelit charm of the Yule aesthetic this holiday season, filling feeds with warm textures, ...

TikTok is the latest app that everyone seems to have a love-hate relationship with. On one hand, the social media platform has the ability to change lives: people like Monet McMichael and Golloria ...