Goldfish, the fish-shaped cheddar crackers made by Pepperidge Farm, has temporarily changed its name to Chilean Sea Bass in hopes of appealing to "sophisticated" adults who "think Goldfish are ...

Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand ...

At least for a little while. On Wednesday, the famous snack brand announced it's officially changing is name to Chilean Sea Bass, which will be available for sale on ChileanSeaBassCrackers.com.

If you went fishing for some “Chilean Sea Bass Crackers” you might be stuck at the dock for a while. Goldfish announced that it would be temporarily changing its name to appeal to adult consumers.

That’s right. Goldish is now Chilean Sea Bass. The snack, initially made for adults, has morphed into a longtime kids’ option. And the Pepperidge Farm-owned brand just can’t have that be the ...

He shared similar stories during his 35 years at Post Oak Grill, where he prepared dishes like lamb lollipops and roasted Chilean sea bass. Business started to slow down just before the pandemic and ...

The snack that smiles back has a new name. The beloved Goldfish cracker's new name will temporarily be Chilean Sea Bass Crackers, the brand announced Wednesday. The name change comes as the brand ...