Neuriva and Prevagen are both supplements that are marketed as memory supplements. However, Neuriva contains coffee fruit extract and phosphatidylserine, while Prevagen contains apoaequorin.

I’m probably the perfect demographic, but it seems like Prevagen ads come on every time I turn on the TV. Maybe you’ve seen the commercials, too: “After taking Prevagen, I’m a lot sharper ...

FUELS 6 INDICATORS OF BRAIN PERFORMANCE: The ingredients of Neuriva Plus support 6 different indicators of brain performance: focus, memory, learning, accuracy, concentration and reasoning.* ...

I honestly don’t know whether this is physiologically correct or not – or whether this whole situation is just a product of my advanced age – but I’m convinced that memory is a muscle.

“They come into the store with a list,” the senior retail executive told me. “They want Prevagen or Maybelline. They know when our delivery trucks arrive; they know when we stock the shelve ...

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Prevagen contains a protein called apoaequorin, which is said to improve cognitive function. Neuriva, on the other hand, contains a blend of coffee fruit extract and phosphatidylserine.