Haleon launched an AI-powered tool this week to promote more inclusive advertising by assessing digital marketing assets for ...

Demand-side platforms (DSPs) argue that ID bridging falls under the category of sophisticated invalid traffic, citing ...

The digital advertising market is thriving, up 11% to £29.6bn in 2023, according to the latest report from the IAB. Search ...

Luxury fashion brand Moncler has created a digital immersive experience called “The city of genius”. Created in partnership ...

The move “reinforces that Goldfish crackers are not just for kids,” according to a statement from the brand. Although they ...

Hatchimals maker Spin Master recently launched a campaign featuring the former long-time Philadelphia Eagles center, who has ...

When they aren’t touting AI as a human replacement, brands are telling consumers that AI can help us do and be anything we want to, but bigger, faster and better. At best, the message is aspirational; ...

In the early 2000s, Victoria’s Secret fashion shows oozed opulence and exclusivity — featuring Fantasy Bras bedazzled with ...

Last night, the WNBA’s New York Liberty won its first championship in franchise history against the Minnesota Lynx. Nike was ...

Changes driven by algorithms, artificial intelligence, and the new dimensions of consumer engagement are expected to shape ...

WPP announced yesterday that AKQA Group CEO Ajaz Ahmed has resigned from the agency he founded in 1994. It’s a significant ...

In its Q3 results reported today (17 October), the group now expects an organic growth of at least 5.5% for 2024, up from the ...