U.S. holiday retail sales are expected to top $1 trillion in 2024, with about a 3% projected increase from last year, as ...

The concept of "brand risk" has flipped; the real danger of invisibility now outweighs the risk of taking a stance. In the ...

Volvo has appointed Initiative to its global media planning and buying account following a review. The review, handled by ...

While it may seem cheesy, Cheez-It is granting “amusingly absurd” wishes for its annual Cheez-It Citrus Bowl — including ...

Feit and Tierney of experiential agency BMF discuss their recent project decorating the White House for Christmas.

General Mills has previously integrated their brands for game day promotions, tapping the Kelce and Watt families to promote ...

Oatly is coming to claim your spot as Santa’s favorite snack and beverage offering while making the rounds on Christmas Eve.

WPP has won Johnson & Johnson’s U.S. and Canada media businesses, which were previously handled by IPG. J&J chose WPP based ...

These are questions that may come to mind when fans enter the Barbie StreamHouse, a re-creation of the iconic doll’s famed ...

In a court filing attempting to block the law, TikTok claimed influencers and small businesses could lose $1.3 billion in ...

Stagwell has entered an agreement to acquire global media monitoring and analytics platform Unicepta. The deal would add Unicepta to Stagwell Marketing Cloud’s PRophet comms tech suite. Stagwell ...

Kellogg's has unveiled a revamped brand identity for its cereal portfolio starring a giant 3D version of its mascot Cornelius the cockerel. Created by Leo Burnett, “See you in the morning” features a ...