This post is a sligthly modified version of a post originally published on the Wunderman EMEA blog. Brands are increasingly focusing on digital storytelling.It’s part necessity as getting the ...

The smart workplace 2018. Digital workplaces in evolution - the top trends with artificial intelligence (virtual advisers, machine learning), smart buildings and offices, broad Web RTC adoption, Bring ...

We live in the age of the customer and we live in the age of data. I guess there must be a link between both. Of course there is. People like to be valued and served in a way that takes their true ...

An overview of the evolutions in manufacturing technologies, information technology in the manufacturing sector and manufacturing trends against the backdrop of Industry 4.0, IT and OT convergence and ...

In an interview with Dr. Paul Stoffels, we saw how global health challenges require worldwide collaboration that simultaneously considers local and regional differences. This ‘glocal’ aspect is also ...

Digital twin technology goes back since quite some time. As mentioned in a previous article on digital twins, the concept of having virtual or digital representations for physical products or assets ...

When we looked at the several technologies in the SMAC stack (social, mobile, analytics and cloud) or IDC’s core 3rd platform technologies we looked at them separately but also in their combinations ...

Online communities can be beneficial to members and customers in many ways. Communities exist but to “capture” them and let them grow, you need to know what the members of your (future) community want ...

Whether you call it the third platform, Gartner’s ‘Nexus of Forces’ (the convergence of mobile, social, cloud and information) or the related SMAC (social, mobile, analytics and cloud), it’s clear ...

Digital signage is part of many of the most used Internet of Things use cases. It is, for instance getting ‘hot’ in retail where digital signage can be used for many goals such as highly personalized ...

Consumers are also wary about the security aspect of the IoT: when Accenture noted there is a gap to bridge in the consumer electronics market where amidst declining growth, the industry awaits a ...

The essential role of customer experience – and the increasing focus on the customer journey – is driving many evolutions in the corporate world and within organizations. Digital marketing ...