BeautyTok loves a good showdown. Millennials and Gen Z staked their claims on manicure shapes, mascara, brows, and more. Here are 2025's biggest beauty debates.

She’s minimalist, wearing primarily white and cream shades (hello, "sad beige moms"). But this new aesthetic goes beyond clothing — it’s a whole lifestyle that leans into the joys of comfort and ...

If you’ve been scrolling through TikTok lately, chances are you’ve come across the #CleanGirlAesthetic. While it was doing the rounds on fashion TikTok, it has finally made its way into the beauty ...

One of the most dominant TikTok trends to spawn a thousand think pieces and search-driven articles is the “clean girl aesthetic.” “Clean girl” on TikTok has almost 2 billion views. The women who ...

TikTok is the latest app that everyone seems to have a love-hate relationship with. On one hand, the social media platform has the ability to change lives: people like Monet McMichael and Golloria ...

The 26-year-old "Short n' Sweet" artist accepted the award for Hitmaker of the Year, speaking alongside a slew of other ...