The first The Lord of the Rings Squishmallows are now on Amazon with Gollum, Frodo, and Gandalf designs to choose from.

At launch, the company has a handful of sets available at Amazon and directly from the BLDR site. There are the cute yet surprisingly deep and customizable dioramas from the Hello Kitty and ...

We tested this clever gadget for making plant-based milks in our own kitchens and were so excited with the results. (Plus, we ...

There's a Squishmallow for every (and any) occasion. This flirty feline is decked out in hearts, making her a purrfect Valentine's Day gift. Psst, this one's sure to sell out before Feb. 14 rolls ...

Shop the best Valentine's Day gifts by category: Best Valentine's Day gifts overall Best Valentine's Day gifts for him Best Valentine's Day gifts for her Best Valentine's Day gifts for kids and teens ...