Katara Cultural Village witnessed on Sunday the launch of the book B2B Brand Management - Qatar Edition, dubbed as the first ...

Three MSU trustees voted against a resolution to take the next steps in creating Spartan Ventures, though they spoke in ...

Brand management in pharma has changed beyond recognition, from the glory days of large molecules and opulent pipelines to a space where marketers have to be real marketers. In his article in Deep ...

The company works with major brands (its clients include Kellogg's, P&G and Audi) to develop consumer products and experiences that expand their brands. By Alex Weprin Senior Editor Creative Artists ...

In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan is a ...

Discover why National Beverage Corp.'s quality-focused strategy ensures stability. Click for why this limits FIZZ growth, with key risks prompting a Hold rating.

Every business needs good branding to succeed. Discover the basics and key tips to building a successful brand in this detailed guide. Opinions expressed by Entrepreneur contributors are their own.

As a B&B in the highly competitive historic Pittsburgh area, the Morning Glory Inn needed a way to attract more recreational and business travelers. Its Web site, the Yellow Pages, and direct mail ...

To ensure that your authentic brand story rises above the noise, it’s time to begin bolstering your narrative and reputation.

EXCLUSIVE: Sugar23, the management and production company founded by Michael Sugar, on Thursday announced a comprehensive ...

Jerry Jones didn’t buy the Cowboys until more than a decade after Roger Staubach and Drew Pearson’s famous “Hail Mary,” but ...

Global alternative investment manager Ares Management Corp said on Monday it has launched a new brand, Marq Logistics, to consolidate its global logistics real estate platforms under one umbrella.