Texas Tech football and Texas Tech basketball have benefited greatly from NIL era. So it should hope House v. NCAA settlement ...

A robust NIL program and a savvy general manager have made the Red Raiders into a big offseason winner. But will that ...

Here's a closer look at Kansas City Chiefs QB Patrick Mahomes' college career, where he starred for Texas Tech: ...

The Oregon Ducks have partnered with Pathway Sports and Entertainment, a company that is focused on monetizing the name, image, and likeness or NIL rights of at ...

The video game licensing deal may serve as a blueprint for schools on how to generate more compensation for their athletes ...

Before arriving at Texas, Choice coached at Georgia Tech, where he tutored Jahmyr Gibbs and Jordan ... who are coming off an ...

There's a newly minted class of Texas Tech football players. Here's a refresher on each of the national signing day additions ...

Celebrating mediocrity is a time-honored tradition with the Razorbacks. Gone are the days when a 9-2 Arkansas team turned ...

Texas Tech football linebacker Bryce Ramirez gets a seventh year, defensive back Devynn Cromwell a sixth. Ramirez's stems ...

Another big concern of college football coaches is the rampant tampering, as programs whisper in the ears of players to ...

Blanchard received a three-year deal to stay in Lubbock through 2027 with a total value of $1.575 million, per a source.

In a hectic December, the Texas Tech football program added 18 high-school recruits on the early national signing day, landed 17 players in the NCAA transfer portal and capped an 8-5 season with a ...