Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

LeBron James, the LA Lakers star, has built a $1.2 billion empire through his NBA salary, lucrative endorsement deals, and ...

The LA Lakers superstar put in a starring performance against the Bucks on Thursday, one of the most complete in franchise ...

Liverpool and Adidas are to be reunited. The Reds confirmed that the German sportswear giant would take over as kit partner ...

Liverpool and Adidas partnered together through some of the club’s most successful eras and memorable trophy lifts, first ...

Liverpool have been with American sportswear giants Nike since 2020 but the Reds have confirmed a lucrative new deal ahead of ...

Liverpool has agreed its latest kit deal, with an agreement with Adidas coming into effect from August. But which ...

The Reds have capitalised on relationships with high-profile figures such as basketball legend and Fenway Sports Group ...

Liverpool and Adidas have collaborated during some of the club's most triumphant eras and iconic trophy wins, initially from ...