The King of Rock n' Roll was just days away from turning 20 years old when he first headlined in Lubbock on January 6th, 1955 ...

having led high-profile projects such as a $55 million coliseum expansion earlier in his career. “Buddy Holly Hall is truly a cultural pillar for Lubbock and the South Plains region,” Wall said.

Uncover the consequences of Lubbock's venue decision on event attraction and opportunities. What's the way forward?